Advertising & Performance

Best Performance Analytics & Tracking Services

Broken tracking quietly wastes more money than bad ads. Duplicate conversions, missing events and platform numbers that contradict each other lead to confident decisions made on fiction. We fix the measurement layer first.

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Our Process

1. Tracking audit

Every tag, pixel, event and conversion action checked for duplication, misfires and gaps.

2. Measurement plan

A written map of the events that matter, their parameters and which platform owns which number.

3. Implementation

GA4, Google Tag Manager, Meta CAPI and server-side events implemented and de-duplicated.

4. Dashboards

A single Looker Studio view combining spend, leads, sales and margin so nobody argues over whose number is right.

What's Included

GA4 configuration

Events, conversions, audiences, channel groupings and cross-domain setup done properly.

Server-side tracking

Meta Conversions API and Google enhanced conversions to survive iOS and cookie loss.

Offline conversion import

Closed deals fed back into ad platforms so bidding optimises for revenue, not form fills.

Reporting dashboard

One live dashboard with definitions written down, refreshed automatically.

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Turnaround Expectations

Audit & plan

5–7 working days.

Implementation

2–3 weeks depending on stack complexity.

Dashboard live

Within 30 days of kickoff.

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Frequently Asked Questions

Why do Google, Meta and my CRM all show different numbers?

Because each uses a different attribution window and credit model, and each counts conversions it believes it caused. That is normal — the fix is naming one source of truth for revenue and using platform numbers only for optimisation.

Do I need server-side tracking?

If you spend meaningfully on Meta or run an e-commerce store, yes. Browser-only tracking now misses a large share of conversions, which starves the ad algorithms of the data they bid with.

Can you set this up if another agency runs my ads?

Yes. Tracking is often set up independently, and a neutral measurement layer makes agency performance far easier to judge.