Scaling a UK D2C brand on Shopify
Typical situation: Paid traffic is growing but profit is not. Tracking is inconsistent and one channel carries most of the revenue.
Our approach:
- Audit GA4, tag set-up and attribution so reported revenue can be trusted
- Clean the product feed and restructure Shopping and Performance Max campaigns around margin
- Improve product-page conversion with a prioritised test roadmap
- Build retargeting and email capture to lift repeat purchase
What we track: Blended customer acquisition cost, return on ad spend, conversion rate, revenue per session, repeat purchase rate.
